NF$

Attack, self-asserting statement or provocative attitude? - At a time when art is predominantly defined by its monetary magnitude, Not For Sale appears as a bold assertion or even affront. The presentation of art playfully flirts with the categories of "supply" and "demand" in order to counter market-bound mechanisms of value creation - and appreciation - in an insidious way.
  
With the capricious caper of a denied availability, Not For Sale seems to lure onto a false trail, only to then slyly display both unsellable and sellable items in an engaging mix of privately owned and freely available art works. The broad-based artistic program, which is meant to grow organically like a family, will present a vital alternation between younger and older generations, between lesser-known contemporary positions and established artists of historical magnitude.
  
Not For Sale does not want to assert itself so much as a commercial hub, but rather provide changing places for encounter, exchange, and shared art experience. Diverse interventions, exhibitions, or casual gatherings take place in stimulating content, so that its status as a cultural asset beyond its seemingly predominant importance as a status symbol and luxury item is not neglected.